Shopping Feed, without the risk.
The AI rewrites titles, descriptions and categories, validating them against the official Google taxonomy. Publication happens on a supplemental feed, and you can pull it at any time.
The problem
You only touch the feed when you're desperate.
The titles generated by your e-commerce platform are almost always wrong for Shopping, but rewriting them by hand across thousands of products is not going to happen. And anyone who has tried remembers what happens when the primary feed breaks.
Thor rewrites with AI, validates the category against the official Google taxonomy — invented categories are impossible — and publishes on a supplemental feed in Merchant Center. The primary stays intact and every change is reversible.
How it works
Rewriting with a safety net.
Title and description
Rewritten for Shopping with your brand kit, within length limits checked by code, not by the prompt. No all-caps titles, no factual data touched.
Validated category
The Google category is accepted only if it exists in the official taxonomy, in English and Italian: invented categories are impossible. The product type is rewritten within the limits set by Google.
Line-by-line control
You see before and after side by side and step in wherever you want: approve, correct or reject. Only approved proposals get published.
Supplemental feed
Publication happens on an additional data source in Merchant Center: the primary is never touched.
Reversible
Unpublish and you are back exactly where you were, with no re-import.
Brand kit respected
Banned claims and tone of voice apply here too, product by product. Price, availability and GTIN are never rewritten.
Where the difference shows
Products that weren't showing up
A wrong category sends the product into the wrong searches: with the category validated against the official taxonomy it goes back to where people look for it.
Catalogs with thousands of lines
Rewriting proceeds in batches in the background, on a selection or the whole catalog: you review at your own pace and publish only what you approved.
A feed managed by an external agency
The supplemental feed coexists with anyone's primary, without touching their work.
What it doesn't do
We also tell you where it stops.
It doesn't replace the primary feed
By design: the supplemental feed adds and overrides fields, it doesn't replace the source.
Merchant Center must be connected
Without Merchant Center connected the proposals stay in Thor, reviewed and approved, ready to go as soon as you connect it.
Nothing goes live without your go-ahead
No line reaches the feed before you have approved it, and you can pull it at any time.
See it on your data, not ours.
Connect your accounts via OAuth — on your own, or with us during the first call — and read your first analysis the same day. Onboarding with a real person, in English and Italian, included in the price.