Why Thor
Built in Italy, for those who sell in Italy and across Europe.
Thor is the only AI platform for ads built for the Italian and European market. It comes from years of real campaigns managed for Italian e-commerce stores: three dashboards open and a spreadsheet trying to hold the numbers together. The tools we would have liked to use were born in the United States: in dollars, in English, with no electronic invoicing. So we built our own. We kept the spreadsheet: now it connects.
Thor Ads is a product of KeplerByte S.r.l., Spilamberto (Modena), Italy: electronic invoicing, EU reverse charge, support and onboarding in English and Italian, done by real people.
How we work
Six rules we make no exceptions to.
Born for the Italian and European market
Native English and Italian in the product, ten currencies in reporting, VAT and EU reverse charge, electronic invoicing, data on European servers and a DPA available. The equivalent tools are almost all American, in dollars and in English only.
The AI proposes, you decide
No campaign goes live on its own, no feed line goes online without approval, every write to the platforms is logged. That is a product choice, not a technical limitation.
Every number has a source
Every metric states its attribution window and the exchange rates applied. If a cost is missing, the margin stays blank: we don't make it up. No black boxes, not even when the box is an AI.
We say what we work with
Copy, analysis and the assistant use Claude by Anthropic; creative images are generated by a Gemini model, starting from the real photos of your products. We say it for the same reason: so you know what you are working with.
We tell you what we don't do
TikTok is read-only, campaign creation on Meta is partial, we don't calculate per-product profit, and we don't connect directly to Shopify or WooCommerce. It's written on the pages, before you pay.
You talk to the people building the product
Onboarding is done by the people who develop Thor. Every friction that surfaces in a call goes into the roadmap, and the person who heard you say it is the person who writes it. No request goes through a ticket in another language.
Join now and you talk to the people building the product.
We are at the beginning, and the first customers' requests become features. 99 € per month excluding VAT, everything included, price locked for the first twelve months, cancel freely. In the first call we connect the accounts together.